[{"data":1,"prerenderedAt":4},["ShallowReactive",2],{"legal-document:https://legal.efficientether.co.uk/privacy-policy.html":3},"\u003Cdiv class=\"space-y-6 text-gray-300\">\r\n  \u003Ch1 class=\"text-3xl font-semibold text-white\">Privacy Policy of EfficientEther Ltd\u003C/h1>\r\n  \u003Cp>\u003Cstrong>Last updated:\u003C/strong> 3 March 2026\u003C/p>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">1. Introduction\u003C/h2>\r\n    \u003Cp>\r\n      This Privacy Policy explains how EfficientEther Ltd collects, uses, shares, and protects personal data\r\n      when you use our websites and related online services.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      Covered properties include www.efficientether.co.uk, etherassist.ai, docs.etherassist.ai, etherinsights.ai,\r\n      status.efficientether.co.uk, and legal.efficientether.co.uk.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">2. Controller Details\u003C/h2>\r\n    \u003Cp>\r\n      Data controller: \u003Cstrong>EfficientEther Ltd\u003C/strong> (Company Number \u003Cstrong>14951957\u003C/strong>), registered in England and Wales.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      Registered office: \u003Cstrong>86-90 Paul Street, London, England, EC2A 4NE\u003C/strong>.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      Privacy contact:\r\n      \u003Ca href=\"mailto:info@efficientether.co.uk\" class=\"text-blue-400 hover:text-blue-300\">info@efficientether.co.uk\u003C/a>.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">3. Legal Framework and Scope\u003C/h2>\r\n    \u003Cp>\r\n      We process personal data in line with applicable laws, including UK GDPR, the Data Protection Act 2018,\r\n      and the Privacy and Electronic Communications Regulations (PECR). Where relevant, we also apply EU GDPR\r\n      and applicable US state privacy laws.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">4. Personal Data We Collect\u003C/h2>\r\n    \u003Cul class=\"list-disc list-inside space-y-1\">\r\n      \u003Cli>\u003Cstrong>Data you provide:\u003C/strong> name, email address, organization, job role, enquiry content, and support communications.\u003C/li>\r\n      \u003Cli>\u003Cstrong>Technical and usage data:\u003C/strong> IP address, browser and device data, timestamps, page interactions, and diagnostics.\u003C/li>\r\n      \u003Cli>\u003Cstrong>Marketing preference data:\u003C/strong> consent settings, subscription status, and communication preferences.\u003C/li>\r\n      \u003Cli>\u003Cstrong>Data from third parties:\u003C/strong> limited business contact information from referral partners, event co-hosts, or public business sources.\u003C/li>\r\n    \u003C/ul>\r\n    \u003Cp>\r\n      We do not intentionally collect special category data via these websites. Please do not submit special category data in web forms.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">5. Purposes and Lawful Bases\u003C/h2>\r\n    \u003Cdiv class=\"overflow-x-auto\">\r\n      \u003Ctable class=\"min-w-full border border-gray-700 text-sm\">\r\n        \u003Cthead>\r\n          \u003Ctr class=\"bg-gray-800 text-left text-white\">\r\n            \u003Cth class=\"border border-gray-700 px-3 py-2\">Purpose\u003C/th>\r\n            \u003Cth class=\"border border-gray-700 px-3 py-2\">Example Activities\u003C/th>\r\n            \u003Cth class=\"border border-gray-700 px-3 py-2\">Lawful Basis\u003C/th>\r\n          \u003C/tr>\r\n        \u003C/thead>\r\n        \u003Ctbody>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Operate and secure websites\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Hosting, uptime, fraud prevention, abuse monitoring\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Legitimate interests; legal obligation where required\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Respond to enquiries and requests\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Contact forms, support requests, pre-contract communications\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Contract (pre-contract steps); legitimate interests\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Analytics and service improvement\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Traffic and engagement analysis, usability testing\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Consent for non-essential tracking where required; legitimate interests for strictly necessary measurement\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Marketing communications\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Newsletter or campaign updates\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Consent, or legitimate interests where law permits\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Compliance and record-keeping\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Legal claims, audit trail, regulatory requests\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Legal obligation; legitimate interests\u003C/td>\r\n          \u003C/tr>\r\n        \u003C/tbody>\r\n      \u003C/table>\r\n    \u003C/div>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">6. Sharing and Recipients\u003C/h2>\r\n    \u003Cp>We may share personal data with:\u003C/p>\r\n    \u003Cul class=\"list-disc list-inside space-y-1\">\r\n      \u003Cli>Infrastructure and software providers acting on our instructions (for hosting, analytics, support, communications, and operations).\u003C/li>\r\n      \u003Cli>Professional advisers (legal, accounting, compliance, and audit).\u003C/li>\r\n      \u003Cli>Regulators, authorities, courts, or law-enforcement bodies where legally required.\u003C/li>\r\n      \u003Cli>Potential acquirers or investors where needed for a corporate transaction and subject to confidentiality controls.\u003C/li>\r\n    \u003C/ul>\r\n    \u003Cp>\r\n      We do not sell personal data. Our current list of sub-processors is published at\r\n      \u003Ca href=\"https://legal.efficientether.co.uk/sub-processors.html\" class=\"text-blue-400 hover:text-blue-300\">legal.efficientether.co.uk/sub-processors.html\u003C/a>\r\n      and is updated when sub-processors are added or removed. For specific queries contact\r\n      \u003Ca href=\"mailto:info@efficientether.co.uk\" class=\"text-blue-400 hover:text-blue-300\">info@efficientether.co.uk\u003C/a>.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">7. International Transfers\u003C/h2>\r\n    \u003Cp>\r\n      Where personal data is transferred outside the UK or EEA, we apply appropriate safeguards,\r\n      such as adequacy regulations, the UK International Data Transfer Addendum, EU Standard Contractual Clauses,\r\n      or other legally approved transfer mechanisms.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      You can request information about relevant safeguards via\r\n      \u003Ca href=\"mailto:info@efficientether.co.uk\" class=\"text-blue-400 hover:text-blue-300\">info@efficientether.co.uk\u003C/a>.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">8. Retention Periods\u003C/h2>\r\n    \u003Cp>We keep personal data for no longer than necessary for the purpose collected.\u003C/p>\r\n    \u003Cdiv class=\"overflow-x-auto\">\r\n      \u003Ctable class=\"min-w-full border border-gray-700 text-sm\">\r\n        \u003Cthead>\r\n          \u003Ctr class=\"bg-gray-800 text-left text-white\">\r\n            \u003Cth class=\"border border-gray-700 px-3 py-2\">Data Category\u003C/th>\r\n            \u003Cth class=\"border border-gray-700 px-3 py-2\">Typical Retention\u003C/th>\r\n            \u003Cth class=\"border border-gray-700 px-3 py-2\">Notes\u003C/th>\r\n          \u003C/tr>\r\n        \u003C/thead>\r\n        \u003Ctbody>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Contact and enquiry records\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Up to 24 months after last meaningful contact\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">May be retained longer where needed for legal claims or compliance.\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Support communications\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Up to 36 months after closure\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Extended retention may apply for security or dispute handling.\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Cookie and analytics identifiers\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">By cookie lifespan (see Cookie Policy) or until consent withdrawal\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Some cookies expire in-session; others persist for defined periods.\u003C/td>\r\n          \u003C/tr>\r\n          \u003Ctr>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Suppression and opt-out records\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">As long as needed to honour your request\u003C/td>\r\n            \u003Ctd class=\"border border-gray-700 px-3 py-2\">Maintained to prevent future unwanted contact.\u003C/td>\r\n          \u003C/tr>\r\n        \u003C/tbody>\r\n      \u003C/table>\r\n    \u003C/div>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">9. UK and EEA Data Protection Rights\u003C/h2>\r\n    \u003Cp>Subject to applicable law, you may have rights to:\u003C/p>\r\n    \u003Cul class=\"list-disc list-inside space-y-1\">\r\n      \u003Cli>Access personal data we hold about you.\u003C/li>\r\n      \u003Cli>Correct inaccurate or incomplete data.\u003C/li>\r\n      \u003Cli>Erase personal data in certain circumstances.\u003C/li>\r\n      \u003Cli>Restrict processing in certain circumstances.\u003C/li>\r\n      \u003Cli>Object to processing based on legitimate interests, including direct marketing.\u003C/li>\r\n      \u003Cli>Receive data portability for data processed by automated means on contract or consent grounds.\u003C/li>\r\n      \u003Cli>Withdraw consent at any time for consent-based processing.\u003C/li>\r\n    \u003C/ul>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">10. Exercising Rights and Response Times\u003C/h2>\r\n    \u003Cp>\r\n      To exercise rights, email\r\n      \u003Ca href=\"mailto:info@efficientether.co.uk\" class=\"text-blue-400 hover:text-blue-300\">info@efficientether.co.uk\u003C/a>.\r\n      We may request information to verify your identity.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      We generally respond within one month. Where requests are complex or numerous, we may extend by up to two further months where permitted by law.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      Provision of personal data in web forms is generally voluntary, but if mandatory fields are not provided we may be unable to respond or provide requested services.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">11. EEA Representation and Supervisory Authorities\u003C/h2>\r\n    \u003Cp>\r\n      EfficientEther Ltd is established in the UK. Where EU GDPR Article 27 requires an EEA representative for specific activities,\r\n      representative details will be published in this section.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      You may lodge a complaint with the UK Information Commissioner's Office (ICO). If you are in the EEA, you may also complain to your local supervisory authority.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">12. US State Privacy Notice (Where Applicable)\u003C/h2>\r\n    \u003Cp>\r\n      Residents of US states with applicable privacy laws may have rights to know, access, correct, delete, and obtain a portable copy\r\n      of personal information, and to opt out of certain processing (such as sale, sharing, or targeted advertising) where applicable.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      We do not sell personal data. If our use of tracking technologies is deemed \"sharing\" or \"targeted advertising\" under state law,\r\n      we will provide required opt-out controls on the relevant site.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      You can submit rights requests via\r\n      \u003Ca href=\"mailto:info@efficientether.co.uk\" class=\"text-blue-400 hover:text-blue-300\">info@efficientether.co.uk\u003C/a>.\r\n      You may appeal a denied request by replying to our response email with the subject line \"Privacy Appeal\".\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">13. Automated Decision-Making and Profiling\u003C/h2>\r\n    \u003Cp>\r\n      We do not carry out solely automated decision-making that produces legal or similarly significant effects about individuals\r\n      through these websites.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">14. Children\u003C/h2>\r\n    \u003Cp>\r\n      Our websites are not directed to children under 13, and we do not knowingly collect personal data from children through public web forms.\r\n      If you believe a child has provided personal data, contact us so we can remove it.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">15. Cookies and Tracking\u003C/h2>\r\n    \u003Cp>\r\n      For details on cookies, similar technologies, and site-by-site tracking implementation, see our\r\n      \u003Ca href=\"cookie-policy.html\" class=\"text-blue-400 hover:text-blue-300\">Cookie Policy\u003C/a>\r\n      and\r\n      \u003Ca href=\"tracking-and-analytics-disclosure.html\" class=\"text-blue-400 hover:text-blue-300\">Tracking and Analytics Disclosure\u003C/a>.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">16. Security\u003C/h2>\r\n    \u003Cp>\r\n      We implement appropriate technical and organisational safeguards to protect personal data.\r\n      No internet transmission or storage method is completely secure, so we cannot guarantee absolute security.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">17. Changes to This Policy\u003C/h2>\r\n    \u003Cp>\r\n      We may update this policy from time to time. Material updates are effective when published on legal.efficientether.co.uk.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\r\n  \u003Csection class=\"space-y-3\">\r\n    \u003Ch2 class=\"text-xl font-semibold text-white\">18. Contact and Complaints\u003C/h2>\r\n    \u003Cp>\r\n      Privacy contact:\r\n      \u003Ca href=\"mailto:info@efficientether.co.uk\" class=\"text-blue-400 hover:text-blue-300\">info@efficientether.co.uk\u003C/a>.\r\n    \u003C/p>\r\n    \u003Cp>\r\n      ICO complaints can be made at\r\n      \u003Ca href=\"https://ico.org.uk/make-a-complaint/\" class=\"text-blue-400 hover:text-blue-300\">ico.org.uk/make-a-complaint\u003C/a>.\r\n    \u003C/p>\r\n  \u003C/section>\r\n\u003C/div>\r\n",1778882992021]