EfficientEther Ltd launches EtherInsights: AI-powered platform for Microsoft 365 and Azure cost optimisation

EfficientEther Ltd, a startup based in the United Kingdom focused on AI-driven cloud cost management and sustainability insights, today announced the global launch of EtherInsights. This innovative platform provides organisations with visibility across their Microsoft 365 and Azure estates, identifies cost-saving opportunities, and delivers practical optimisation strategies that support Environmental, Social, and Governance (ESG) objectives. It will be available globally through EfficientEther's network of channel partners, and options via the Azure Marketplace or direct subscription.

Addressing the silent drain on cloud budgets

Inefficient storage and compute resources can inflate cloud bills without detection. EtherInsights uses AI to analyse consumption patterns, blobs, disks and snapshots, identifying idle or redundant resources. With granular breakdowns and trend analytics, IT teams can eliminate waste, reallocate resources and reinvest savings in strategic projects.

Key capabilities:

• Microsoft 365 licence intelligence, identifying unused or under-utilised licences, reviewing inactive users and roles.
• Storage-centric cost analysis, drilling down into storage use and costs.
• Azure resource cleanup, quantifying waste from idle virtual machines, orphaned public IP addresses, managed disks and other, with step-by-step guidance to reclaim capacity
• Managed device insights, tracking fleets of Windows, Windows 365 Cloud PCs, macOS and Android devices, assessing Windows 11 upgradability, highlighting unsupported hardware and monitoring Cloud PC usage
• Billing trend analytics, visualising billing fluctuations, spikes, dips and anomalies.
• AI assistant (EtherAssist) – Now integrated into EtherInsights, EtherAssist is a dedicated technical assistant for IT professionals, providing clear, actionable guidance on optimisation, configuration, and support across Microsoft 365 and Azure.
• Integrated ESG reporting, including initial CO₂-equivalent insights for Microsoft 365 usage, with expanded sustainability dashboards coming soon..

"EtherInsights gives organisations in the SME and mid-market sectors a bird's-eye view of their Microsoft 365 and Azure estates, empowering them to better optimise costs, streamline operations and strengthen ESG performance," said Ryan Mangan, Chief Executive Officer of EfficientEther Ltd. "We have an extensive roadmap which will widen support for broader services and capabilities within the Microsoft cloud ecosystem. These features will be released to the platform in the coming weeks and months."

Rapid ROI and seamless integration

Customers can expect measurable cost savings within four weeks of deployment. Designed as a subscription-based service, EtherInsights integrates into daily workflows, ensuring continuous optimisation and proactive cost governance. The platform is delivered through EfficientEther's global network of channel partners, providing local expertise and support.

Availability and roadmap

EtherInsights is available worldwide from 16 May 2025 via channel partners. Future enhancements include Azure AKS cluster support for Kubernetes, integration of large language models, Windows 365 cost and utilisation features and expanded ESG support.

About EfficientEther Ltd

Founded in June 2023, EfficientEther Ltd is a uk technology startup dedicated to maximising cloud cost efficiency and sustainability through AI-driven solutions. The company partners with enterprises and channel resellers to deliver secure, scalable tools that optimise cloud investments and support ESG objectives.